Sales

The AI SDR System

Playbook Sales 10 min read Updated MAY 20, 2026
#ai-sdr#outbound#gmail#follow-ups#automation

Webhook-to-booked-meeting AI SDR with email verification, site and LinkedIn scraping, four follow-ups over seven days, and thread-aware Gmail replies.

Most inbound forms die in a CRM. A human is supposed to follow up inside five minutes. In practice it takes two days, the lead has gone cold, and the meeting never books.

This playbook documents the autonomous SDR running between webhook and calendar. Every form submission triggers a full pipeline: verify the email, scrape the site and the LinkedIn profile, write the first message in context, then run a seven-day follow-up cadence with thread-aware replies in Gmail.

What you get

The full architecture of an SDR that handles the whole job end to end, not a piece of it.

  • Webhook to booked meeting, no manual touches between the two.
  • Real-time email verification with fallbacks so bad addresses never reach the sender.
  • Site, LinkedIn profile, and post scraping so the message references something only that lead would notice.
  • Four follow-ups over seven days, each one earned from a different angle.
  • Thread-aware Gmail replies that answer the actual question, not the next sequence step.

Who this is for

Founders and revenue leads with inbound flow they cannot keep up with. If leads are slipping through the cracks because the human in the loop is the bottleneck, this is the layer you remove.

Open it below.

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