The research layer is the first thing SDRs stopped doing two years ago. The math broke, eighteen hours of research per hundred leads never survived a quota cycle, so the field moved to templates and variables and the reply rate collapsed with it.
This system rebuilds the research layer in n8n. It pulls a prospect’s LinkedIn, site, social posts, and Google footprint into one structured brief, then writes the personalization lines you would write if you actually had the time.
What you get
One brief per prospect, ready to feed the dialer and the sequence at the same time.
- One brief per prospect, automatically. LinkedIn, company site, social posts, and search results merged into a single artifact.
- Personalization lines, not raw data. Ready-to-paste openers and reference lines drafted from the signals it found.
- Built in n8n on your stack. Self-hosted, swappable models, no vendor sitting between you and the data.
- Wired into calls and email. Same brief feeds the dialer script and the cold-email sequence so the message stays consistent.
Who this is for
Revenue leaders who can see their reply rate sliding and know in their gut it is because every message reads the same. If the team is sending more volume and getting fewer meetings, the research layer is the missing piece.
Teams running this report a 3.6x lift in reply rate with zero added research time.
Open it below.