Interactive system map

See how your signal-based outreach will actually work.

Choose your ICP, buying signals, channels, and stack. The map rebuilds the workflow around the way your buyers behave.

Build my map

LIVE CONFIGURATION

6signals

5channels

5stack layers

Map updates as you select

Configure the system

Build the motion around your buyer.

Start with the ICP. Then keep only the signals and channels that create a credible reason to reach out.

01 Ideal customer profile

02 Signals 6 selected

Champion changed companyA former buyer or user joins a new target account.First 30 daysNew executive or department leaderA new owner inherits a mandate and a window to change systems.First 90 daysRole or team hiringOpen roles reveal priorities, capacity gaps, and approved budget.While role is openPromotion or expanded remitA buyer gains responsibility for the problem your offer solves.First 45 days

03 Outreach channels

04 Stack visibility

YOUR ACTIVE OUTREACH SYSTEM

B2B SaaS revenue team

Monitoring active

Signals being monitoredOnly fit + fresh signals enter the workflow

PeopleNew executive or department leaderFirst 90 days

PeopleRole or team hiringWhile role is open

CompanyFunding or capital eventFirst 90 days

BuyingHigh-intent website visitMinutes to days

ContentCompetitor content engagementSame week

ProductTechnology installed or removedAt detection

01ACTIVE

Detect the trigger

Monitor selected first-party and third-party sources. Store the event, source, timestamp, and evidence.

Freshness window applied

02ACTIVE

Resolve the account

Match the person, company, domain, CRM history, ownership, and previous outreach into one record.

Identity + deduplication

03ACTIVE

Qualify fit and timing

Check geography, role, company profile, exclusions, signal strength, and whether the offer fits the trigger.

Bad fit is suppressed

Qualification gateDoes the account match the ICP, have a usable contact, and show a current reason to care?

YES → BUILD THE PLAYNO → MONITOR, ENRICH, OR SUPPRESS

04ACTIVE

Research the why now

Pull the exact evidence behind the signal, account context, likely problem, relevant offer, and prior relationship.

05ACTIVE

Create the message angle

Write one signal-led opening for the person. Keep proof, offer, and CTA consistent across channels.

06ACTIVE

Review risk and approve

Validate claims, names, contact data, consent, suppression lists, tone, and account ownership before launch.

CONDITIONAL MULTI-CHANNEL SEQUENCE

The next touch depends on what happened before it.

Any reply, booking, opt-out, or disqualification stops automation and updates every channel.

DAY 1 · TOUCH 1

CALL FIRST

Double dial

Call once. If there is no answer, call again within the configured window.

Connected → human conversationNo answer ↓

MINUTES LATER

NO-ANSWER BRANCH

AI voicemail

Leave a short voicemail tied to the signal and tell them which channel follows.

AFTER THE CALL

OPTIONAL TEXT

Context, not a second pitch

Send only when the campaign allows it. Reference the call and give a clear opt-out path.

DAY 1 · NEXT TOUCH

EMAIL 1

Signal-led opener

Show the observed trigger, connect it to one relevant problem, and offer a concrete next step.

Reply → stop all channelsNo reply ↓

DAY 3

EMAIL FOLLOW-UP 1

Add one useful angle

Advance the conversation with new context. Do not resend the first email.

DAY 6

EMAIL FOLLOW-UP 2

Test a second problem

Use the next strongest pain tied to the same account signal.

No reply after follow-up 2 ↓

DAY 6 · CROSS-CHANNEL

Send the invitation

Add LinkedIn only after the second unanswered email. Once accepted, continue with channel-aware context.

Accepted or replied → route to ownerIgnored → continue close-out

FINAL WINDOW

CLOSE THE LOOP

Stop with context intact

Close respectfully, set a cooldown, and return the account to signal monitoring.

07AACTIVE

Qualified reply

Pause all automated touches, alert the owner, attach the signal context, and prepare the human response.

SLA and ownership applied

07BACTIVE

Meeting booked

Create or update the contact, account, opportunity, source attribution, and pre-call research in the CRM.

Calendar + CRM synced

07CACTIVE

No response

End the sequence, apply cooldown rules, preserve channel history, and wait for a stronger future trigger.

No endless nurture

THE SYSTEM LEARNS

Replies change the next campaign.

Signal source, qualification score, message angle, channel, objection, meeting, and revenue outcome feed reporting. The team can see which combinations create pipeline and narrow the next play.

Signal → replyChannel → meetingAccount → revenue

VENDOR-NEUTRAL INFRASTRUCTURE

Built around the stack you already use.

Signal sources

LinkedInWebsite intentJob dataNews and fundingProduct analyticsFirst-party CRM

Data and enrichment

ClayApolloPeople Data LabsClearbitBuiltWithEmail verification

Orchestration

Workflow engineAI research agentsApproval queueSuppression rules

Channels

DialerEmail senderLinkedIn workflowSMS providerCalendar

CRM and reporting

HubSpotSalesforcePipedriveDynamics 365Data warehouse

Tools shown are examples, not requirements. We can keep the current stack, replace one layer, or build a vendor-neutral orchestration layer across all of it.

Your system, mapped

Bring your ICP. Leave with the outreach architecture.

We will choose the signals, qualification rules, channels, handoffs, and stack that fit your sales motion.

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