Most marketing teams use Claude like a search box. A fresh chat, a pasted brief, a decent draft, a closed tab. Nothing compounds, and every output sounds like generic AI.
The Marketer’s Claude Playbook is the whole marketing function as a folder of skills. You set your brand down once, and every skill runs on it.
What you get
- 6 skill sets, 34 skills. Setup, competitive intelligence, reporting, content, outreach, and a chained agent team. Each names the job it owns, the pain it kills, and the deliverable it ships.
- The exact prompts. Copy-paste blocks for competitor teardowns, swipe files, voice extraction, verified list building, and the exec report leadership actually reads.
- Real templates. The Monday brief, the battlecard, the weekly report, the swipe-file schema, the outreach cadence.
- Powered by live data. An optional Apify layer pulls real competitor and niche content into your swipe file and briefs. Paste works free.
- Two ways to run it. Plain Claude (Desktop, Cowork) or Claude Code (installed skills and agents). One command installs the whole pack.
Who this is for
B2B marketing teams from mid-market to Fortune 500 who are tired of AI that sounds like everyone else’s AI. If five marketers each get a different answer to the same request, this fixes the root cause: Claude does not know your brand yet.
The point
This is the operating system we run our own marketing on, and the one we install for the teams we work with. Fill one file, install the pack, and your briefs, content, and reports all sound like you. Drop your email and we will send the playbook and the skill pack to your inbox.