# Build your signal-based outreach map | OsmoSync > Choose your ICP, buying signals, outreach channels, and sales stack. See the complete signal-based outreach workflow rebuild around your choices. Source: https://osmosync.com/signal-outreach-map --- Interactive system map # See how your signal-based outreach will actually work. Choose your ICP, buying signals, channels, and stack. The map rebuilds the workflow around the way your buyers behave. Build my map Reset example LIVE CONFIGURATION 6 signals 5 channels 5 stack layers Map updates as you select Configure the system ## Build the motion around your buyer. Start with the ICP. Then keep only the signals and channels that create a credible reason to reach out. 01 Ideal customer profile B2B SaaS revenue team Professional services firm Enterprise operations team Custom ICP 02 Signals 6 selected People Company Buying Content Relationship Product Champion changed company A former buyer or user joins a new target account. First 30 days New executive or department leader A new owner inherits a mandate and a window to change systems. First 90 days Role or team hiring Open roles reveal priorities, capacity gaps, and approved budget. While role is open Promotion or expanded remit A buyer gains responsibility for the problem your offer solves. First 45 days 03 Outreach channels Call Double dial first AI voicemail After no answer Text Optional, consent-aware Email Signal-led follow-up LinkedIn Added after email follow-up 2 04 Stack visibility Show all Pick layers Hide stack Copy prospect configuration YOUR ACTIVE OUTREACH SYSTEM ## B2B SaaS revenue team Monitoring active Signals being monitored Only fit + fresh signals enter the workflow People New executive or department leader First 90 days People Role or team hiring While role is open Company Funding or capital event First 90 days Buying High-intent website visit Minutes to days Content Competitor content engagement Same week Product Technology installed or removed At detection 01 ACTIVE ### Detect the trigger Monitor selected first-party and third-party sources. Store the event, source, timestamp, and evidence. Freshness window applied 02 ACTIVE ### Resolve the account Match the person, company, domain, CRM history, ownership, and previous outreach into one record. Identity + deduplication 03 ACTIVE ### Qualify fit and timing Check geography, role, company profile, exclusions, signal strength, and whether the offer fits the trigger. Bad fit is suppressed Qualification gate Does the account match the ICP, have a usable contact, and show a current reason to care? YES → BUILD THE PLAY NO → MONITOR, ENRICH, OR SUPPRESS 04 ACTIVE ### Research the why now Pull the exact evidence behind the signal, account context, likely problem, relevant offer, and prior relationship. 05 ACTIVE ### Create the message angle Write one signal-led opening for the person. Keep proof, offer, and CTA consistent across channels. 06 ACTIVE ### Review risk and approve Validate claims, names, contact data, consent, suppression lists, tone, and account ownership before launch. CONDITIONAL MULTI-CHANNEL SEQUENCE ## The next touch depends on what happened before it. Any reply, booking, opt-out, or disqualification stops automation and updates every channel. DAY 1 · TOUCH 1 CALL FIRST ### Double dial Call once. If there is no answer, call again within the configured window. Connected → human conversation No answer ↓ MINUTES LATER NO-ANSWER BRANCH ### AI voicemail Leave a short voicemail tied to the signal and tell them which channel follows. AFTER THE CALL Aa OPTIONAL TEXT ### Context, not a second pitch Send only when the campaign allows it. Reference the call and give a clear opt-out path. DAY 1 · NEXT TOUCH @ EMAIL 1 ### Signal-led opener Show the observed trigger, connect it to one relevant problem, and offer a concrete next step. Reply → stop all channels No reply ↓ DAY 3 @ EMAIL FOLLOW-UP 1 ### Add one useful angle Advance the conversation with new context. Do not resend the first email. DAY 6 @ EMAIL FOLLOW-UP 2 ### Test a second problem Use the next strongest pain tied to the same account signal. No reply after follow-up 2 ↓ DAY 6 · CROSS-CHANNEL in LINKEDIN ### Send the invitation Add LinkedIn only after the second unanswered email. Once accepted, continue with channel-aware context. Accepted or replied → route to owner Ignored → continue close-out FINAL WINDOW CLOSE THE LOOP ### Stop with context intact Close respectfully, set a cooldown, and return the account to signal monitoring. 07A ACTIVE ### Qualified reply Pause all automated touches, alert the owner, attach the signal context, and prepare the human response. SLA and ownership applied 07B ACTIVE ### Meeting booked Create or update the contact, account, opportunity, source attribution, and pre-call research in the CRM. Calendar + CRM synced 07C ACTIVE ### No response End the sequence, apply cooldown rules, preserve channel history, and wait for a stronger future trigger. No endless nurture THE SYSTEM LEARNS ### Replies change the next campaign. Signal source, qualification score, message angle, channel, objection, meeting, and revenue outcome feed reporting. The team can see which combinations create pipeline and narrow the next play. Signal → reply Channel → meeting Account → revenue VENDOR-NEUTRAL INFRASTRUCTURE ## Built around the stack you already use. Signal sources LinkedIn Website intent Job data News and funding Product analytics First-party CRM Data and enrichment Clay Apollo People Data Labs Clearbit BuiltWith Email verification Orchestration Workflow engine AI research agents Approval queue Suppression rules Channels Dialer Email sender LinkedIn workflow SMS provider Calendar CRM and reporting HubSpot Salesforce Pipedrive Dynamics 365 Data warehouse Tools shown are examples, not requirements. We can keep the current stack, replace one layer, or build a vendor-neutral orchestration layer across all of it. Your system, mapped ## Bring your ICP. Leave with the outreach architecture. We will choose the signals, qualification rules, channels, handoffs, and stack that fit your sales motion. Book my strategy call