37 specialized skills across 6 phases. Download it, open it with Claude Code, and say "let's get started." It builds your entire outreach system.
It is a complete AI sales consultant that lives on your computer. You give it your business context. It builds your entire LinkedIn and email outreach system - personalized to your market, your offer, and your voice.
It does not give you advice. It does the actual work: writes your DM scripts, builds your email sequences, rewrites your LinkedIn profile, designs your follow-up cadences, and creates your automation plan.
The 37 skills are organized into 6 phases. Each phase builds on the previous one. You go through them in order, and by the end you have a fully built outreach machine.
What it replaces:
A sales consultant who charges $5,000+ to audit your outreach, rewrite your copy, and build your pipeline. Sales OS does the same work - but it is free, instant, and personalized to your specific business.
What you need: Claude Code (free to install) and about 2 hours to go through the full system. You can also do it in chunks - one phase at a time.
Two options depending on your comfort level. Both get you the same files.
salesOS-lm-main. You can rename it to just salesOS-lm if you want. The name does not matter - what is inside does.
cd ~/projects (or wherever you prefer)salesOS-lm now exists in your projects directory.Claude Code is a free tool from Anthropic that lets Claude work with files on your computer. Here is how to install it.
Cmd + Space, type "Terminal", hit Enter)Win + R, type "powershell", hit Enter)Once Claude Code is running inside the Sales OS folder, here is exactly what to do.
Type any of these to start:
Or: "Set up my Sales OS" or "Go" - all work the same way.
Claude reads the CLAUDE.md file automatically and becomes your sales strategist. It will welcome you and immediately ask for your business context.
Claude will ask you three things to start:
Answer these and Claude has enough to start building. You can paste your website URL, a pitch deck, or just describe it in plain English. The more context you give, the better the outputs.
Claude runs the first 5 skills automatically - building your business intelligence layer, ICP, positioning, competitive map, and asset audit. This takes about 15-20 minutes of back-and-forth.
After the foundation is complete, Claude presents your personalized roadmap: what to build next, in what order, with estimated time for each. You choose where to go from there.
From here, you work through the phases. Claude does the heavy lifting - you review, give feedback, and approve. Example outputs you will get:
Claude audits your current profile, scores every section, then rewrites your headline, about section, experience, and featured - all optimized for your specific ICP. It explains every change it made and why.
Here are prompts you can use at any point during your Sales OS session:
Each phase builds on the previous one. Complete them in order for the best results.
Build the intelligence layer that powers everything else
Make your profile convert visitors into interested prospects
Build the complete LinkedIn outbound engine
Build the complete cold email outbound engine
Make LinkedIn and email work together as one unified system
Make the whole machine run better with less effort
Phase, skill name, and what it does - the complete map
| # | Skill | Phase | What It Does |
|---|---|---|---|
| 01 | Business Context Compiler | Foundation | Ingests business info into structured intelligence |
| 02 | ICP Architect | Foundation | Builds Ideal Customer Profile |
| 03 | Offer Positioning Engine | Foundation | Crystallizes value proposition |
| 04 | Competitive Landscape Mapper | Foundation | Maps competitive positioning |
| 05 | Sales Asset Auditor | Foundation | Inventories materials and finds gaps |
| 06 | LinkedIn Profile Audit | Profile | Scores every section of your profile |
| 07 | LinkedIn Profile Rewriter | Profile | Rewrites headline, about, experience |
| 08 | Social Proof Builder | Profile | Builds credibility signals strategy |
| 09 | Content-to-Pipeline | Profile | Turns posts into inbound leads |
| 10 | Prospect List Builder | Outreach | Targeting criteria and Boolean searches |
| 11 | Connection Request Crafter | Outreach | Personalized connection messages |
| 12 | DM Opener Generator | Outreach | First-touch scripts that get replies |
| 13 | DM Follow-up Sequencer | Outreach | Multi-touch DM sequences |
| 14 | DM Objection Handler | Outreach | Reply scripts for every objection |
| 15 | Voice Note Scripter | Outreach | Natural voice note scripts |
| 16 | Conversation-to-Call | Outreach | Turns warm DMs into booked calls |
| 17 | Engagement Engine | Outreach | Daily engagement routine |
| 18 | Deliverability Auditor | SPF, DKIM, DMARC, warm-up audit | |
| 19 | Campaign Architect | End-to-end campaign design | |
| 20 | Subject Line Generator | High-open-rate subject lines | |
| 21 | Body Copy Engine | Email copy frameworks | |
| 22 | Sequence Builder | Multi-step sequences | |
| 23 | Reply Handler | Reply categorization and templates | |
| 24 | A/B Test Designer | Structured split testing | |
| 25 | Warm-up Strategist | Domain warm-up plans | |
| 26 | List Segmentation | Targeted lead list segmentation | |
| 27 | Re-engagement Campaigner | Revive cold leads | |
| 28 | Omnichannel Sequence Designer | Cross | LinkedIn + email cadences |
| 29 | Lead Scoring Framework | Cross | Engagement-based lead scoring |
| 30 | Pipeline Stage Architect | Cross | Cold to booked call stages |
| 31 | Follow-up Cadence Master | Cross | Post-interaction follow-ups |
| 32 | Weekly Pipeline Review | Cross | Performance report with AI analysis |
| 33 | Campaign Performance Analyzer | Optimize | Diagnoses funnel issues |
| 34 | Reply Rate Optimizer | Optimize | Fixes low reply rates |
| 35 | Automation Planner | Optimize | Maps automation opportunities |
| 36 | Sales Voice Trainer | Optimize | Extracts your writing voice |
| 37 | Monthly Health Check | Optimize | Comprehensive monthly audit |
It is a system that gets better the more you use it
Every time you run a skill, Sales OS uses the context from all previous skills. Your ICP informs your DM scripts. Your positioning shapes your email copy. Your competitive map sharpens your objection handling. It compounds.
By the time you finish all 6 phases, the system knows your business better than most salespeople you could hire. And everything it produces is ready to deploy - not advice to think about.
Most AI sales tools give you templates with [PLACEHOLDER] text and tell you to fill in the blanks. Sales OS does not do that. It writes the actual copy. It uses your company name, your ICP's job titles, your specific pain points, your proof points.
The outputs are ready to copy-paste into LinkedIn, your email tool, or your CRM. No editing required unless you want to tweak the tone. That is the difference between a template and a system.